Home » Developers turn to AI to handle market uncertainty

Developers turn to AI to handle market uncertainty

by Mark Cantrell
Developers are increasingly turning to AI to navigate market uncertianty

Developers across the UK are increasingly turning to so-called artificial intelligence (AI) to help buffer against rising costs and maximise their profits.

That’s according to research undertaken by a financial services firm, Shawbrook, which explored how property developers are turning to new technologies to help ‘future-proof’ their businesses and drive new developments.

The research, based on data from over 500 professional property developers operating within the UK, claims that almost four in five (78%) are turning to AI technology to help achieve their business goals, and take advantage of future opportunities.

A third (35%) have already invested in AI technology, while a further 43% plan to invest in it within the next 12 months. Fewer than one in 10 (9%) said they were not planning to invest in AI at all.

Terry Woodley, Shawbrook’s managing director of development finance, said: “As market uncertainty continues to be one of the biggest barriers for developers in the UK, AI could soon become a key competitive differentiator in the market – particularly when it comes to understanding market trends.

“With firms already experimenting with AI, and new use cases regularly emerging in the market, it wouldn’t be surprising to expect that this technology will have a much bigger influence on development trends in the years to come.

“The benefits of AI for developers are potentially endless, however, as with any new technology they should understand first where it can add value to their business before investing. Most importantly, it will be vital to work closely with a specialist lending partner that can help you realise your plans before taking the plunge on new developments.”

According to Shawbrook, economic pressures such as rising interest rates and “stubbornly” high inflation have made the property market increasingly difficult to predict; many developers plan to use AI to keep ahead of market trends, and quickly identify opportunities.

For those who have already invested in the technology, 44% said that they would use it for assessing new development opportunities, with a further 43% planning to use it to keep up to date with buying trends.

Efficiency and the optimisation of operations were also key areas developers have looked to improve through the use of AI, the study found.

Two in five (41%) said they are using the technology to create more intuitive designs, three in ten (30%) for managing customer enquiries, with 22% using it to create marketing collateral for developments.

Image credit: Gerd Altmann/Pixabay

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