Sunderland-based tech firm Clixifix has appointed Matt Hayman as its new chief marketing officer (CMO) to further grow the businesses and boost its brand recognition.
Hayman has 13 years’ experience driving growth and digital marketing success, including seven years as a digital agency owner, and five years managing high-performing campaigns and strategies at SaaS companies like Refract.ai.
James Farrell, Clixifix’ chief executive and co-founder, said: “We are delighted to welcome Matt to the Clixifix team. Matt’s enthusiasm and experience will help elevate our marketing department. As a team we are excited to work with Matt and we can’t wait to see how he supports our future operations.”
Hayman said he was “compelled” by the company’s “mission” to transform property management, coupled with the “passion and experience” of the leadership team.
“I saw tremendous potential for growth in an industry ripe for technology adoption,” he added. “I wanted to leverage my experience to propel Clixifix’s success.
“To elevate Clixifix I will create data-driven strategies, high-value content, and creative campaigns tailored to their audience.”
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