Home » Hexagon expands capabilities with acquisition of AR specialist Immersal

Hexagon expands capabilities with acquisition of AR specialist Immersal

by Liam Turner
A man using a digital tablet with augmented-reality technology

Digital reality solutions company Hexagon AB has acquired spatial mapping and visual positioning solutions specialist Immersal Oy.

Immersal, based in Finland, uses proprietary technology to produce augmented reality (AR) applications.

AR technology enhance real-world experiences by augmenting a user’s visual perception with the display of digital content in the physical world.

If used correctly, AR can allow organisations to save time, improve performance, and reduce costs.

The Immersal SDK (software development kit) allows developers to merge and ‘anchor’ digital content to real-world objects by enabling a user’s mobile device to locate and orient itself in the surrounding physical world using machine-readable maps.

The maps, which are used for visual positioning, are constructed from image data supported by various mapping devices, such as mobile phones, and hosted in the Immersal Cloud Service.

Commenting on the development, Hexagon president and CEO Ola Rollén said: “Hexagon has long been a leader in delivering smart digital realities that combine inputs from reality capture sensors with advanced visualisation software and tools to enable remote, location-based intelligence.

“This acquisition puts the power of these insights into the hands of those on-site, enhancing their field of view with superimposed digital information, meaning they can literally do more with what they see.”

Immersal will operate as part of Hexagon’s Geosystems division.

Image: Sasin Paraksa/Shutterstock

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