James Latham has announced the launch of its new online surfacing specification tool, the Digital Showroom Platform, created to enhance the design selection process.
Latham’s say they developed the platform in direct response to “the architectural and design community’s rapid move to online channels for material selection”.
The platform also offers exploration, selection, sampling and direct engagement with Latham’s consultants.
Developed specifically for specifiers, the company aims to offer an experience equal to that of visiting a physical showroom, with access to interactive 3D models for over 1,400 of the distributor’s surfaces and finishes.
The Digital Showroom adds to Latham’s existing digital assets including its technical information hub, NBS Source integration, CPD seminars and Carbon Calculator.
Andrew Wright, managing director at James Latham, said: “Noticing a strong uptick in online specification since the pandemic, and a more-dispersed, multi-location client base, we responded immediately with an offering which would augment our physical showrooms.
“The Digital Showroom delivers just that, allowing specifiers to explore our extensive range of premium surfaces with ease, at their convenience.”
NBS’ Digital Construction Report 2021, found almost 70% of specifiers are now predominantly using digital tools for design tasks, particularly product selection.
Image credit: James Latham
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