Hanson UK, an integrated manufacturer of building materials, has rebranded to become Heidelberg Materials.
The company formerly known as a Hanson has been part of the Heidelberg Materials Group for 16 years, following its acquisition in 2007.
The global rebrand will be rolled out at its sites and on vehicles over the next two years, with new packaging following early in 2024, the company says.
Simon Willis, chief executive of Heidelberg Materials UK, said: “The construction sector faces global challenges such as climate change and the digitalisation of our industry; challenges we are better placed to meet as a strong, united group
“Having a single brand name and identity sends a clear and consistent message to our increasingly global customers and fosters collaboration across both geographical and organisational borders.
“It will allow us to work together to lead the field in driving down carbon emissions; promote the circular economy by recycling and reusing construction waste; develop digital solutions to provide added value to our customers; and develop sustainable and innovative building materials.”
The new identity includes a subtle ‘h’ to reflect the initial letter of the brand, while the larger shape signifies a construction element, and the colours reflect the Group’s heritage.
Willis added: “It’s an exciting time for us. Customer demands, markets, and competitors are changing rapidly and being part of a global team will allow us to take full advantage of our strengths.
“Our commitment to decarbonisation, growing the circular economy and delivering excellence remains and, as we head to the future, we will continue to drive innovation and deepen partnerships with our customers.”
Main image: Simon Willis, chief executive, Heidelberg Materials UK
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