Home » Partnership aims to boost Middle East IoT innovation

Partnership aims to boost Middle East IoT innovation

by Mark Cantrell
A strategic partnership to accelerate the use of innovative Internet of Things (IoT) technology in the United Arab Emirates (UAE) has launched.

A strategic partnership to accelerate the use of innovative Internet of Things (IoT) technology in the United Arab Emirates (UAE) has launched.

InfraX, a subsidiary of Digital DEWA – the digital arm of Dubai Electricity and Water Authority (PJSC) – has signed an agreement with global technology company, Zoho Corp to advance the digital transformation of enterprises in the UAE through IoT solutions.

The announcement was made on the sidelines of GITEX Global 2024, the largest technology trade show in the Middle East.

This strategic partnership combines InfraX’s industry-specific expertise with Zoho’s new scalable, low-code IoT platform to deliver what is said to offer comprehensive, plug-and-play solutions tailored for various business verticals.

Through this partnership, InfraX will deliver core IoT solutions including energy management, smart facilities, intelligent lighting, and water management, all powered by Zoho’s advanced technologies that reduce costs, enhance sustainability, and modernise environments

Rashid Alahmedi, chief operating officer at InfraX, said: “Our partnership with Zoho represents a significant milestone in our mission to accelerate IoT adoption and innovation in the UAE.

“By integrating Zoho’s advanced IoT platform into our industry-specific solutions, we aim to enhance operational efficiency, sustainability, and overall business performance. Through tailored offerings, we are well-positioned to address the diverse needs of various sectors, enabling organisations to operate more intelligently and sustainably.”

Hyther Nizam, president Middle East and Africa( MEA) and VP of products at Zoho, added: “The partnership with InfraX enhances our commitment to simplifying the adoption of IoT technologies for businesses in the UAE. By integrating our innovative IoT solutions, we aim to deliver customisable solutions that empower organisations across the UAE to leverage IoT data effectively and drive meaningful, data-driven outcomes.”

InfraX is said to bring a wealth of experience in providing tailored IoT solutions across private and public sectors. By combining its hardware and connectivity support with Zoho IoT’s platform, it’s claimed the partnership will ensure reliable and secure IoT deployment that meets the unique needs of different organisations.

Zoho IoT offers pre-built solutions for different industries, such as industrial IoT (users can track and manage shop floor productivity and machine uptime, while reducing maintenance and repairs of high capital assets), smart buildings (provides users a unified system to manage and monitor assets, tenants, energy, and facilities), and energy management (users can control energy usage by monitoring consumption patterns and enabling efficiency measures).

The platform is also said to offer end-to-end capabilities and integrations with offerings like Point Solutions (for remote management and control, enabling operational visibility and allowing businesses to solve specific challenges such as gas monitoring, water leakage monitoring, and indoor air quality management) and connected OEMs (businesses can boost efficiency, enable real-time data insights and remote monitoring with smart products and connected OEMs, providing it as a value-added service).


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