Procore Technologies has unveiled plans to expand in the Middle East and North Africa (MENA) market, with a focus on the UAE and Saudi Arabia.
The construction software company will be assisted by Abu Dhabi’s sovereign investment fund, Mubadala Investment Company, which owns shares in Procore.
The partnership aims to move forward the opportunity for Procore’s construction management platform to connect information and teams, drive performance, and ensure the safety of workers in the region’s construction industry.
Commenting on the plans, Tooey Courtemanche, Procore founder and CEO, said: “Procore builds software for the people who build the world.
“We are excited for our next phase of growth across the Middle East and North Africa in partnership with Mubadala.
“Procore is already used in over 125 countries, and expanding globally will enable us to better partner with construction leaders around the world.
“Our mission is to connect everyone in construction on our global platform, so that our customers can build faster, safer and smarter.”
Ibrahim Ajami, head of Ventures and Growth at Mubadala, added: “The construction sector in the Middle East is ripe for disruption as it remains largely undigitised.
“Procore’s platform is a game changer, and we are excited to support them on their mission to connect everyone in construction on a global platform, bringing significant efficiencies to the industry across the region.”
Procore has appointed Mohamed Swidan as head of MENA to build regional operations with all customer touchpoints in the team.
He said: “Construction businesses in MENA today are accelerating their digitisation and innovation.
“As the COVID-19 pandemic recedes, owners and contractors are under continued pressure to drive innovation while controlling costs and improving productivity.
“Procore is thrilled to be on this journey with such a reputable and expert partner in the region.
“With Mubadala, we have a unique opportunity to expand our one-platform approach to a growing construction market, working closely with their team to respond to market needs.”
Swidan is the former head of Business, Middle East, and Africa at Uber; he previously served as head of Cloud, Middle East South, at SAP.
Headquartered in California, Procore has over 10,000 customers running in excess of one million projects around the world.
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