Home » SNC-Lavalin Group rebrands to become AtkinsRéalis

SNC-Lavalin Group rebrands to become AtkinsRéalis

by Mark Cantrell
A businessman going through company finances with a digital overlay on the image

Professional services and project management company SNC-Lavalin Group Inc is changing its name to AtkinsRéalis.

The rebranding is intended to reflect a new era for the company, while building on over a century of history; encompassing brands such as SNC-Lavalin, Atkins, Faithful+Gould, DTS, and Atkins Acuity.

Under the guise of AtkinsRéalis, the whole organisation is being brought together under one single brand. The company says this represents a “major milestone” in its transformation journey.

Headquartered in Montréal, Canada, AtkinsRéalis combines the expertise of its 36,000 employees across markets and regions to deliver end-to-end solutions in the built and natural environments.

Ian L Edwards, president and chief executive, said: “AtkinsRéalis is a new name for a new transformed company: our ability to draw upon such breadth and depth of global capabilities will maximize our ability to work seamlessly, and provide one integrated offering for our clients and partners.

“Everything starts with our people. They care about each other, this company, and most importantly, they care about the work we do and believe in our purpose to engineer a better future for our planet and its people.”

He added: “In recent years, we have deliberately repositioned the company. We exited those parts of the business that were not profitable or aligned with our strategy; corrected underlying issues affecting our performance; doubled down on high-growth global markets; embraced digital transformation; and most importantly, redefined our purpose and strengthened our culture.

“We have reached an inflection point so now is the right time to rebrand to AtkinsRéalis and reflect the exciting future ahead of us.”

The name AtkinsRéalis is a coined term that combines Atkins, a legacy brand that is well-established across the company’s international markets, and “Réalis,” inspired by the city of Montréal and the company’s French-Canadian roots.

“Réalis” also resembles the verb “to realise” or “to make happen”, the company says, emphasising its focus on outcomes and project delivery. 

Image credit: SFIO CRACHO/Shutterstock

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