Home » Speedy appoints former IKEA digital chief Paul Jackson

Speedy appoints former IKEA digital chief Paul Jackson

by Sion Geschwindt
Speedy appoints former IKEA digital chief Paul Jackson

UK-based construction equipment hire company, Speedy, has appointed former IKEA UK & Ireland digital chief Paul Jackson as its new chief digital officer (CDO).

Jackson will help drive Speedy’s online strategy and simplify tool and equipment hire for consumers.

He brings two decades of experience to the new role, having led CRM, e-commerce, home delivery, and data analytics strategies for several other household consumer brands, including Sainsbury’s and Argos.

The appointment follows Speedy’s launch into the DIY market with a dedicated digital ordering platform for consumers to hire tools and equipment and a network of concessions across 36 B&Q stores nationwide.

Jackson will join the business’s executive board and will be responsible for enhancing the firm’s digital proposition across its customer base, from consumers to large contractors.

Russell Down, chief executive at Speedy, said: “Creating a market-leading digital proposition is a strategic priority for our business as we expand into the DIY market. We need to benchmark ourselves beyond the hire sector to be truly successful.

“Paul’s wealth of experience in building online strategies for leading consumer retailers will be vital as we grow into the DIY market, while also meeting the needs of our entire customer base from small trades to large contractors.”

Jackson commented: “This is a really exciting time to join Speedy. The DIY market offers huge potential for growth and our 200-strong UK wide service centre network provides a fantastic foundation to build a digital strategy that will simplify and enhance the customer experience for consumers and businesses.”

Founded in 1977, Speedy employs approximately 3,500 people across 200 UK locations.

Image: Paul Jackson, chief digital officer at Speedy

Read more: WSP appoints ‘digital innovation’ leader Alastair MacGregor

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