Home » XYZ Reality set to unveil flagship AR product ‘The Atom’

XYZ Reality set to unveil flagship AR product ‘The Atom’

by Liam Turner
XYZ Reality's The Atom

Contech firm XYZ Reality is set to unveil what it claims is the most powerful engineering-grade augmented reality tool at this month’s Digital Construction Week (DCW).

The Atom has been developed specifically to meet the needs of construction professionals, making construction “smarter, more accurate, and more efficient than ever before”.

The release of this flagship AR product is part of XYZ Reality’s Commercial Launch. 

At Digital Construction Week London, XYZ Reality will encourage visitors to experience The Atom and its state-of-the-art capabilities for themselves.

Attendees will view and position holograms of BIM to discover the “power, precision, and transformation” that The Atom is set to deliver to construction sites.

Commenting on the launch and the event, XYZ Reality founder and CEO David Mitchell said: “DCW is one of the biggest and most prestigious events in the global ConTech calendar, so it was a natural choice as the setting for our commercial launch.

“The release of The Atom demonstrates our exponential growth over the last four years, and since securing our Series A funding in June 2021, our teams have been hard at work preparing for our commercial launch.

“We cannot wait to engage with delegates, showcasing The Atom’s powerful capabilities and showing how everything we do as a business is always driven by the specific needs of the construction industry.”

Ollie Hughes, co-founder of Digital Construction Week, said: “We’re delighted to have XYZ Reality as a Gold Sponsor partner, and that they’re choosing DCW 2021 to announce their commercial launch.

“David and the team are incredible ambassadors for the ConTech industry and are actively demonstrating through incredible innovation how digital technology is improving every single process within the construction journey, leading to a safer, smarter and a higher quality built environment.”

XYZ Reality is the company behind HoloSite, the world’s first engineering-grade augmented reality system.

Image: ‘The Atom’ headset

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