Home » DeSimone hires marketing expert David Koren

DeSimone hires marketing expert David Koren

by Mark Cantrell
DeSimone Consulting Engineering has named David Koren as new director of marketing

DeSimone Consulting Engineering has announced that veteran AEC marketing executive David Koren has joined the company.

Koren will take the lead on marketing, communications, and business development, the company says, as the full-service engineering firm continues its global growth strategy.

Established in 1969, DeSimone is recognised for delivering superior structural engineering services to clients around the world. In recent years, the company’s service offerings have grown to include market-leading façade, forensic, construction consulting, protective design, and integrated design and detailing practice areas.

As director of marketing, Koren will be responsible for further strengthening DeSimone’s communications capabilities to support the company as it executes a strategic global expansion to provide engineering solutions to stakeholders worldwide.

Stephen DeSimone, chairman and chief executive of DeSimone Consulting Engineering, said: “David is an innovator in creative marketing with deep experience in the architecture, engineering, and construction space.

“His expertise will enable us to showcase our proven ability to provide solutions for complex engineering challenges across a wide range of sectors and geographies.”

Koren has more than 20 years of experience leading marketing, business development, and communications efforts for architecture and engineering firms such as Diller Scofidio + Renfro; Gensler, Perkins Eastman; Morris Adjmi Architects, and WSP.

A graduate of New York University (BFA in Dramatic Writing) and Trinity College in Dublin, Ireland (M.Phil. in Irish Theatre), he is the author of several books, including The Architect’s Essentials of Marketing, published by John Wiley & Sons and endorsed by the American Institute of Architects.

Koren is also said to be an innovator in the areas of arts and culture, community building, and public engagement.

He led the team that created the highly successful FIGMENT arts festival on Governors Island in 2007 and served as NY Regional Contact for the Burning Man alternative arts festival.

Koren currently serves as chair of the board of Spaceworks, a non-profit organization committed to providing long-term affordable workspace for artists, and is a member of the board of the Project for Public Spaces.

Koren said: “I am excited to join DeSimone as it expands to offer clients comprehensive engineering services in markets around the world. Rapid changes in business, the economy, and society require best-in-class design and engineering services to ensure that the built environment is positioned to advance our culture into the future.”

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